A brand new look for lipulse.com

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Take a peek at what I’ve been working on for the past weeks. The new Long Island Pulse website went live on Wednesday, May 13.  The new site, built and designed in partnership with WNET Interactive Engagement Group (IEG), the same guys who have launched many new national media sites, including PBS NewsHour, when I worked there,  is a completely re-imagined lipulse.com for a better experience on every device. This site is designed for where Long Island Pulse is going—and the rest of the web is going here too. Here’s a bit of what’s new. Be sure to check it out at lipulse.com.

 

Responsive Layouts
LIPulse.com is built on a customized WordPress platform to make the site faster and the layouts responsive. That makes for an experience custom tailored to the screen being used whether it’s a smartphone, tablet or desktop computer. No apps, no special sites, just one site.

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Visual
Readers have always been drawn to Pulse for visuals. In print, the photospreads often make the story—many of the awards Pulse has won are for the photos and layouts as well as for the words the stories are made of. The new website shows off those images so readers won’t feel cheated if they’re on the road and don’t have the magazine at hand.

Social
Bigger, more accessible social buttons and a new commenting system make reacting to and sharing Pulse images and stories easier than ever before.

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Verticals
The nav bar at the top of the site looks different. Favorite sections are still there, but this navigation is friendlier and far more visual. Once in a category, the site can also make relevant suggestions. If you’re enjoying an article in the dining section, suggestions of other dining articles will appear to the right.

The new lipulse.com was designed to be a site for now and for the future. Everything is changing constantly and the new lipulse.com will continue to adapt and develop as technologies evolve.

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