Everyone is speaking at once, on Facebook, Twitter, Instagram, YouTube, by text, cell and computer. It makes it hard to get and hold anyone’s attention, but nonprofit foundations are increasingly using social media to interact with and impact people around the world. Yet, many nonprofits are struggling to see the results of their social media efforts. What does good social media look like? Are you reaching the already converted? Is online action leading to end-game impact? The Robert Wood Johnson Foundation recently brought 44 foundation staff, communication experts and evaluators together to develop a guide to measure the impact of social media on foundations. From that meeting I worked with a graphic designer from Visual.ly to create an infographic to show some of the ways nonprofit organizations can measure the impact of their social media strategy.
