We live our lives digitally. Whether catching up with friends, deciding where to go for dinner or learning about what’s happening in the world at any particular time, chances are we’re doing it online. A great article, product or cause is nothing if no one knows about it and today the knowing is all in strategic storytelling.

I’ve worked with media organizations, nonprofits and small businesses to help develop or refine their brand strategy. I love creating engaging content that resonates with audiences. Here are some of the ways I can work with you: 

  • Define your brand identity 
  • Evaluate your existing brand strategy, help you set goals and create a plan to reach those goals.
  • Tell your story by producing web, social media and/or email copy that increases conversions and time spent on site.
  • Create end-to-end marketing campaigns by managing everything from strategy to content to design to execution.
  • Establish your social media strategy, maintain quality control and consistency.
  • Design, curate and implement weekly and or monthly newsletters
  • Determine and help implement the best SEO practices.
  • Create weekly or monthly analytic reports to inform your digital strategy
  • Secure new influencer partners.

Below are a few samples of my digital and brand strategy work. To see more or discuss possible work contact me.

Digital Strategy

Edible Manhattan, Edible Brooklyn, Edible Long Island, Edible East End
Evaluated existing strategy, worked with editorial and publishing staff to create and implement web and social traffic goals.

  • Drove digital strategy for regional publisher Edible Holdings (Edible Manhattan, Edible Long Island, Edible East End), with double digital audience growth for the four sites and social year-over-year.
  • Managed daily newsletter campaigns and paid social campaigns.
  • Created influencer partnerships for social and newsletter campaigns.

Tourism Marketing Campaign

Japan National Tourism Organization
Worked with creative agency awarded the #GoTohoku travel campaign create a strategy for the roll-out of a five-part web video series.

  • Casted travel influencers to travel to Tohoku, Northern Japan and film a road trip web series.
  • Developed copy for the #GoTohoku microsite.
  • Created and implemented a campaign to roll out the videos including developing social media posts, handling digital media ad buys and managing influencer posts.

Social Media Management

Civil Eats
Collaborated closely with the editor-in-chief and managing editor in expanding the social media reach of Civil Eats across multiple platforms by designing and launching strategic social media campaigns.

    • Manage social media channels (Facebook, Twitter, Instagram, Linkedin, and Pinterest).
    • Manage social media ads, identify growth opportunities, and potential new partnerships.
    • Collaborate with partner organizations on social media shares.

Audience Development + Brand Consulting

InsideClimate News
Audited existing audience development strategy, provided monthly brand monitoring across digital platforms and strategies for reaching new audiences.

 

Campaign Strategy

ST Giles Hotel
Collaborated with the brand manager to develop a campaign around solo travel.

  • Secured writers for the sponsored content campaign and edited their work.
  • Wrote several pieces of sponsored content around solo travel in NYC.

 

Social Media Management

PBS NewsHour
Audited existing social media strategy, conceptualized and implemented new strategy.

      • Developed and managed weekly live social chats to coincide with broadcast and web-only content.
      • Oversaw social media strategy using Google Analytics, doubling Facebook likes and referral traffic and increasing monthly UVs by 40 percent. 

 

13381178_1188698837831475_1653836296_aWebsite + Social Media Management

Long Island Pulse
Conceptualized new website, project managed website re-launch, oversaw social media management of Facebook, Instagram, Twitter and Pinterest.

      • Drove digital strategy for luxury, regional publisher Long Island Pulse, with double digital audience growth for lipulse.com and social year-over-year.
      • Managed a team of web editors and freelancers producing daily original online content.
      • Implemented sponsored content campaigns with the advertising department and tracked the performance of those and paid social campaigns.

 

Brand Consulting

In Order to Succeed

      • Developed and implemented media marketing strategies, including writing press releases, developing and executing social media strategy with a focus on client acquisition, creating blog content, and email newsletters and redesigning brochures.
      • Oversaw the redesign of the company’s website, from design to content to SEO optimization.